Retention Marketing

David Disser founded CRS in 2001 on the core principal of retention marketing. This concept grew tremendously with the refinance boom a few years later. As the market evolves in 2014 your mortgage portfolio is still a top source of opportunities for new products. Retention programs are also being used to market your mortgage products to your other banking relationship customers.

CRS will work with you to assess your mortgage and other banking relationship portfolios to create the best programs for you. These can include:

• Home Equity Lines of Credit (HELOC)
• New Purchase
• One Offer Refinancing
• Cash Out Refinancing
• HARP