CRS Analytics & Retention Marketing

The cornerstone of our retention marketing success is our analytics because we make your mortgage loan portfolio perform. Using these programs, we have been able to achieve consistent success with our mail and email campaigns. We focus on delivering the highest economic benefit so that you achieve the best results for your marketing dollars.

CRS has developed new campaigns to market to your mortgage portfolio customers and to offer new mortgages to your other banking relationship ones because the rate-term refinance marketplace has been in decline.

For example:

  • New purchase offers
  • Term-reduction programs
  • Renter to mortgage programs
  • Cash out refinancing offers
  • Home Equity Lines of Credit (HELOC)
  • Combining first and second mortgages programs
  • Mortgage Insurance Premium (MIP) elimination offers

These are just a few.