CRS Analytics & Retention Marketing

The cornerstone of our success is our proprietary analytics: we make your mortgage loan portfolio perform! Using these internally developed programs, we have been able to achieve consistent success with our mail and email campaigns. We focus on delivering the highest economic benefit for your marketing dollars.

With the rate-term refinance market losing steam, CRS has been able to develop new campaigns to market to your mortgage portfolio customers and to offer new mortgages to your other banking relationship ones.

For example:

  • New purchase offers
  • Term-reduction programs
  • Renter to mortgage programs
  • Cash out refinancing offers
  • Home Equity Lines of Credit (HELOC)
  • Combining first and second mortgages programs
  • Mortgage Insurance Premium (MIP) elimination offers

These are just a few.